The Surfrider Foundation is dedicated to the protection and enjoyment of the world’s oceans, waves and beaches through a powerful activist network. It focuses its efforts on five key areas: beach access, clean water, ocean protection, coastal preservation and reducing plastic pollution. For every bracelet sold, Pura Vida will donate 5% of the purchase price ($100K maximum) to the Surfrider Foundation, an organization dedicated to the protection and enjoyment of the worlds ocean, waves, and beaches for all people, through a powerful activist network.

If you’d like to learn more about our Charity donation percentages,clickhere.

Waterproof
Go surf, snowboard, or even take a shower with them on.

Easily Adjustable
One size fits all, easy to slip on and off.