An Incredibly Well-Preserved Porsche Design by Eterna Automatic Watch with a Classic Black Crosshair Dial and Brushed Steel Bracelet, c.1990s

Porsche Design and Eterna Watches share a fascinating journey that intertwines innovation and craftsmanship. Porsche Design, renowned for its avant-garde approach to luxury accessories, decided to venture into the world of horology in the early 1970s. Recognizing the need for technical prowess, the brand collaborated with Eterna, a Swiss watchmaking icon celebrated for its precision engineering and rich history dating back to 1856.

This partnership commenced in 1998, marrying Porsche Design’s modern aesthetic with Eterna’s horological expertise. Together, they unveiled timepieces that exuded a seamless blend of function and style, appealing to both automobile enthusiasts and watch connoisseurs. The collaboration garnered acclaim for its distinctive designs, like the Porsche Design Indicatorone of the first watches to feature a mechanical digital display.

While Porsche Design later moved its watch production in-house, the collaboration with Eterna remains a testament to their shared values of innovation and quality, marking a significant chapter in both brands’ histories.

What’s on Offer

This watch is in superb condition with barely a sign of previous wear. The dial is rich black with that sporty crosshair detail offering symmetry and a blood-red seconds hand giving a pop of colour. The Porsche Design logo is bold and there is a subtle date window at 3 o’clock. The watch feels robust and is fairly meaty on the wrist, at 38.5mm it certainly has a nice presence. The brushed steel case and bracelet are in fantastic shape and to the case back you will note that the watch is signed by both Porsche Design and Eterna. This is a very stylish watch and is sure to pique both Porsche enthusiasts and vintage lovers alike – we love it!